Cut Through the Noise.
Find the Right Tools.
The market is flooded with "AI-enabled," "AI-augmented," and "AI-first" solutions—and most hoteliers don't have a clear way to separate meaningful innovation from marketing hype.
Our Mission
Hospitality Tools AI exists to make it fast and straightforward for hospitality teams to find the right AI tools, SaaS platforms, automation software, and vendors.
We're building a matchmaker: connecting hotel teams with solutions that solve everyday operational, commercial, and guest-experience challenges—while giving credible vendors a place to be discovered, compared, and trusted.
We also aim to elevate the industry by helping hospitality leaders become more informed buyers so they know what to ask, what to look for, and how to evaluate vendor claims before investing.
Quality Over Quantity
Hospitality Tools AI is built around a simple standard: relevance, credibility, and clarity.
Every submission is reviewed so the directory stays useful—not cluttered.
What We Do
We've created a directory designed to serve both sides of the market
For Hospitality Professionals
- Curated discovery: Find tools that map to real hotel needs—operations, guest experience, revenue, marketing, and more.
- Smart categories & search: Quickly narrow options by use case.
- Comparable detail: Review key information like features, platforms, pricing signals, and user feedback.
- Always evolving: The directory is built to stay current as tools and vendors change.
For Tool Creators & Vendors
- Targeted exposure: Reach hospitality decision-makers actively looking for solutions.
- Flexible submissions: Choose a free listing or premium featuring.
- Visibility + trust: Earn quality exposure in a directory designed to help buyers make decisions faster.
Our Values
The principles that guide everything we do
Transparency
Clear information and straightforward processes.
Community
Connecting creators and users who care about outcomes, not hype.
Innovation
Spotlighting solutions that move the industry forward.
Growth
Helping hospitality teams perform—and helping vendors earn trust and visibility.
Meet the Founders
Industry veterans dedicated to transforming hospitality technology discovery
Stephanie Sparks Smith
Hospitality Strategist + AI Tester
CEO and Founder of Cogwheel Marketing™ and Cogwheel Analytics™
Stephanie Sparks Smith, CHDM, is the CEO and Founder of Cogwheel Marketing™ and Cogwheel Analytics™, sister companies helping hotels improve performance through integrated digital marketing and data-driven commercial strategy. With 20+ years in hospitality and digital, Stephanie is known for bridging marketing, revenue management, and sales into a single commercial engine.
Through Cogwheel Analytics, she developed a hospitality-focused business intelligence and digital marketing reporting platform that delivers portfolio- and property-level insights through dashboards and benchmarking. In partnership with Microsoft AI Co-Innovation Labs, its AI-driven analysis and recommendation capabilities synthesize data, uncover trends, and deliver actionable strategies.
A recognized thought leader, Stephanie holds HSMAI's Certified Hospitality Digital Marketer (CHDM) designation and is a partner and consultant with Cayuga Hospitality Consultants.
Michael "Mike" Wylie
MarTech Builder & Investor
Hospitality Digital Marketing Executive
Michael "Mike" Wylie is a hospitality digital marketing executive, MarTech builder, investor, and producer with experience spanning brand-side e-commerce leadership, agency growth, and third-party hotel management.
After e-commerce roles with Hilton and Wyndham, Mike founded Standing Dog Interactive (2005) and scaled it into a 75+ employee hospitality-focused agency. During that period, he built ReviewAnalyst, an early reputation-management application for hotels; TrustYou acquired ReviewAnalyst in 2011. In 2016, Standing Dog was acquired by Wpromote.
His industry contributions have been recognized by HSMAI, which named him among the "25 Most Extraordinary Sales and Marketing Minds in Hospitality and Travel" (2004). He also served as Founding Co-Chair of HSMAI's Internet Marketing Committee.
Join Our Community
Whether you're a hospitality leader looking for the right tools—or a vendor looking to reach the right audience—Hospitality Tools AI is designed to help you move faster, with confidence.