Overview
Recurly is a comprehensive subscription management and recurring billing platform designed for high-volume digital commerce. Trusted by thousands of global brands, it helps businesses automate the entire subscriber lifecycle—from flexible plan creation and checkout optimization to payment recovery and revenue recognition. For hospitality businesses, Recurly enables seamless management of membership programs, loyalty subscriptions, and recurring service fees.
Key Features
Subscription Management
- Flexible plan creation: Launch subscriptions your way with customizable plans, add-ons, and pricing experiments.
- High-converting checkout: Optimize checkout flows to maximize conversion.
- Global scalability: Accept 140+ currencies, multiple payment methods, and automate billing across regions.
Retention & Revenue Recovery
- Intelligent retry logic: Automatically recover failed transactions with smart retries to minimize churn.
- Cancel flows & win-back offers: Use built-in tools to retain subscribers who attempt to cancel.
- AI-powered insights: Leverage Compass AI to detect anomalies, predict cancellations, and surface actionable insights.
Commerce (Shopify Integration)
- Native Shopify app: Manage subscriptions directly within Shopify for memberships, bundles, and prepaid plans.
- No-code setup: Launch and iterate quickly without engineering support.
- Self-service portal: Give subscribers autonomy to skip, swap, or cancel plans.
Engage (In-App Prompts)
- Predictive churn prevention: Trigger targeted flows based on subscriber behavior.
- No-code journey builder: Build and test subscriber paths to drive product adoption.
- Billing sync: Automatically sync subscriber actions (upgrades/downgrades) to billing.
RevRec (Revenue Recognition)
- Automated compliance: Reduce audit risk with ASC-606 and IFRS-15 automation.
- Real-time reporting: Get prepackaged reports built for subscription revenue.
- Faster close: Close books in days, not weeks.
Target Audience
Recurly is ideal for any business with recurring revenue models, including hospitality operators managing hotel membership clubs, subscription-based amenities, or recurring billing for services like housekeeping or spa packages.
Integrations
Pre-built integrations with CRM, ERP, payment gateways, tax systems, and more. Supports APIs, webhooks, and custom checkout for seamless tech stack connectivity.
