SHR Group Windsurfer
SHR Group Windsurfer is an AI-powered sales and distribution platform designed for hoteliers to maximize direct bookings, streamline operations, and boost revenue. As part of the Access Hospitality ecosystem, Windsurfer integrates a suite of intelligent tools including a central reservation system (CRS), revenue management system (RMS), customer relationship management (CRM), and digital marketing services. The platform unifies disconnected hotel tech into a single ecosystem, enabling real-time data sharing across departments.
Core Value Proposition
- Drive Direct Bookings: An AI-driven booking engine that converts website visitors into guests with personalized offers and seamless checkout.
- Optimize Revenue: Real-time pricing and forecasting insights from the RMS help hotels make faster, data-backed decisions.
- Enhance Guest Experiences: Unified guest profiles and behavior data enable tailored email campaigns, upsell opportunities, and stronger brand loyalty.
- Streamline Operations: Automation reduces manual tasks, minimizes errors, and frees up staff to focus on guests.
Key Features
- AI Hotel Booking Engine: Boosts conversion rates with smart recommendations and dynamic pricing.
- Central Reservation System (CRS): Central hub to manage, distribute, and enhance reservations across all channels.
- Revenue Management System (RMS): Provides real-time forecasting and pricing data to track revenue goals.
- Hotel CRM: 360-degree view of guest preferences, behaviors, and requirements for personalized marketing.
- Digital Marketing Services: SEO, PPC, and website design to increase online visibility and direct traffic.
- Channel Distribution: Optimize distribution channels to reduce reliance on OTAs and increase direct revenue.
Target Audience
Independent hotels, boutique properties, and hotel groups (over 2,000 hoteliers worldwide) looking to unify their tech stack, increase direct bookings, and improve operational efficiency.
Benefits
- Seamless connectivity between PMS, CRS, RMS, and CRM.
- Real-time reporting and insights for faster decision-making.
- Reduced manual spreadsheets and fewer errors.
- Faster check-ins and improved guest satisfaction.
