Overview
Smartly.io is an AI advertising platform designed to bridge the gap between creative and media production, enabling advertisers to launch campaigns where both elements are in sync from the start. By leveraging artificial intelligence across every step of the advertising workflow, Smartly helps teams create, optimize, and scale ads with confidence—reducing fragmentation and delivering better results.
Core Value Proposition
Smartly eliminates the chaos of disconnected creative and media strategies. It provides a central hub for balancing platforms, creative assets, channels, and metrics, ensuring that campaigns are coherent, efficient, and performant. The platform's AI capabilities drive deeper connections between brands and consumers, leading to lower CPAs, higher conversions, and improved brand awareness.
Key Features
- Intelligent Creative: AI-powered tools that produce beautiful, resonating ad creatives at scale while meeting performance goals.
- Cross-Channel Orchestration: Manage and optimize campaigns across social media, open web, and other digital channels from a single dashboard.
- Real-Time Measurement & Transparency: Use Smartly Brand Pulse to raise brand awareness and measure impact with enhanced transparency.
- Automated Optimization: AI continuously optimizes ad delivery and creative elements to improve metrics like CPA, retargeting frequency, and subscription rates.
- Centralized Workflow: A unified interface for agency teams, performance teams, brand teams, and creative teams to collaborate and streamline ad production.
Target Audience
Smartly serves a wide range of advertising professionals:
- Agency Teams (95% of users): Simplify workflows across platforms to save time and drive client impact.
- Performance Teams (2.73x improvement): Use real-time measurement to deepen brand love and awareness.
- Brand Teams (100% satisfaction): Engage consumers across the open web and social media effectively.
- Creative Teams (+21% efficiency): Produce scalable, high-performing creative assets.
How Hotels Benefit
Hotels and hospitality brands can leverage Smartly to run targeted advertising campaigns across social media (e.g., Instagram, Facebook) and the open web. The platform's AI ensures that ad creative aligns with media placements, reducing wasted spend and improving booking conversions. Hotels can track key metrics like CPA and subscription rates (newsletter signups), and use real-time insights to adjust campaigns for peak seasons or promotions. By unifying creative and media, hotels can build stronger brand connections and drive direct bookings.
Proven Results
Smartly customers have achieved:
- 28% lower CPA
- 2x increase in subscriptions
- 28% decrease in retargeting frequency
- 10.5% decrease in overall CPA
