Overview
MARA AI is the #1 ranked hotel reputation management software on Hotel Tech Report, designed to help hotels achieve a 100% response rate to guest reviews with minimal effort. The platform uses advanced AI to generate highly personalized, human-like replies that match your property's unique brand voice—right from day one.
Key Features
- Central Inbox: Manage all reviews from every OTA in one place.
- Multilingual AI: Respond in any language with natural, context-aware replies.
- Brand Voice Training: MARA learns from your existing review replies to write exactly like you.
- Topic Detection: Automatically identifies frequent topics (e.g., cleanliness, staff) and crafts accurate responses.
- Automation Rules: Set rules to auto-respond to 4-5 star reviews without text, or require human approval on drafts.
- Group Performance Dashboard: Compare properties, get high-level overviews, and dive into topics without hours of work.
- AI-Aided Surveys: Generate review drafts for happy guests to boost 5-star conversion.
- Review Widgets: Showcase ratings from trusted OTAs on your website to drive direct bookings.
Target Audience
Hotels of all sizes—from independent properties to large groups like JUFA Hotels (60 properties) and STAYERY. Trusted by over 2,000 happy customers.
Results
Customers report reducing reply time from 5-10 minutes to under 2 minutes, generating over 100 personalized responses per day, and achieving response rates above 90%.
